Strive Footwear

Strive Footwear — Stylish, Supportive Footwear for Everyday Comfort

Strive Footwear pairs contemporary style with biomechanical support so you can stay comfortable during long days of standing, walking, or everyday life.

Proprietary BFT Technology

Every pair features Strive's BFT (Biomechanical Footbed Technology): a contoured footbed, a patent-pending dual-density sole unit, and a worldwide patented sole geometry designed to:

  • Reduce excessive pronation and help improve alignment
  • Support the arch and stabilize the foot
  • Reduce muscle fatigue so you conserve energy throughout the day
Strive Footwear's Biomechanical Footbed is great for over-pronation
Strive's BFT footbed supports natural alignment and helps control over-pronation.

Designed for people who want clinical-grade support without sacrificing style. Explore cushioned, supportive silhouettes built for everyday wear.

Shop the Strive Footwear collection

86 products

In 1980 Strive's parent company LBG Medical became the first custom made foot orthotic laboratory in Europe. This revolutionary new concept soon captured the attention of healthcare practitioners all over the UK and Europe and Strive began to work with with foot care specialists on a daily basis to manufacture state of the art custom made insoles.


Strive Footwear Technology

More than 35 years and millions of custom made insoles later, STRIVE Footwear's roots are still the world's leading foot heath care supplier to the medical market. With over 55 members of staff each working daily to hand craft specialist insoles for people from all walks of life – From elite athletes through to acute diabetics.


Strive Footwear is Recommended by Podiatrists

STRIVE's mission over the past 35 years has always been to "enable as many people as possible to enjoy superior foot care to improve their quality of life". This passion has led to the development of Strive Footwear – an exciting and attractive brand of footwear, which incorporates all of their knowledge and experience gained over the past 35 years.

Strive looks forward to the next 35 years of applying their experience and knowledge to a variety of healthy sandals and shoes to help you ease the daily aches and pains of common foot problems.